There have been numerous articles are branding, what it is, and what it involves. Still, there are some marketers who are confused about what branding is. Branding is not simply brand names, logos, colors, fonts, taglines and positioning statements—it’s much more than that.
Branding is:
- Who you authentically are, and what you do best
- A way to clearly set you apart from your competitors
- The touchpoint that guides strategic decisions
- An expression of your values
- A guideline for how to behave and communicate
- A platform for effective design that resonates with your audience
- An emotional connection between you and your brand
At Design Energy, we don’t so much “create” your brand as we “discover” it. We do this by gathering input from a variety of internal and closely held external audiences to ensure an authentic brand identity that resonates with everyone involved. By conducting 1:1 interviews with key stakeholders, focus groups with staff and targeted external groups, online surveys to hear from a broader group of constituents, competitive research, and profiling past customers—we ensure that your brand is who you authentically are and a true expression of your values.
