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There have been numerous articles are branding, what it is, and what it involves. Still, there are some marketers who are confused about what branding is. Branding is not simply brand names, logos, colors, fonts, taglines and positioning statements—it’s much more than that. Branding is:…

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Spring Wireless is a Brazil-based company with over 450 enterprise customers worldwide, with many in the Fortune 500. Though highly successful in Brazil, the challenge for Spring Wireless has been to increase awareness and market share in the U.S. In addition, they were looking for…

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To determine what your customers’ consider as “value” when they interact with your brand, product or service, the Design Energy team digs in to learn about your business from a variety of viewpoints. We identify a core group of influencers—ideally both internal and external—who can…

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In a recent Forrester’s Customer Intelligence Forum, one of the event topics was learning how to create engagement in the “Age of the Customer”. With the myriad of ways that people now have to explore, purchase and interact with brands—the customer is in control. The…

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