To determine what your customers’ consider as “value” when they interact with your brand, product or service, the Design Energy team digs in to learn about your business from a variety of viewpoints. We identify a core group of influencers—ideally both internal and external—who can help us with this perspective. This group may include senior executives from your company, people who hold brand or product vision, agents who have been involved in early road-testing of the product, investors, advisors, media/analysts who can provide a realistic view of how your company stacks up in the competitive landscape, and others who have some intimate knowledge of your business.

We conduct telephone and/or in-person interviews with your stakeholders with the goal of understanding your strengths and weaknesses, learning what differentiates you from similar products in the industry, and uncovering potential pitfalls we need to watch out for. We may also recommend conducting an informal focus group with internal audiences to more efficiently capture their input. Design Energy’s broad-based approach to gathering input contributes to creating value that is authentic and compelling to a variety of audiences.