In a recent Forrester’s Customer Intelligence Forum, one of the event topics was learning how to create engagement in the “Age of the Customer”. With the myriad of ways that people now have to explore, purchase and interact with brands—the customer is in control. The challenge now is for marketers to engage customers in ways that create and add value. Every customer touch counts in determining how well you engage and retain your customers’ attention.
In order to achieve success with the new ROI—Return on Interactions—you’ll need to know the answers to questions like these:
- How can we engage with customers in ways that drive a deep, personalized experience?
- How do we build brand credibility in a way that keeps customer attention focused where we want it?
- What role will technology play in your company‘s marketing and sales efforts?
To help our clients win in this digital age, Design Energy develops custom mobile and marketing apps for cutting-edge mobile devices like iPad to provide a unified, personalized experience for targeted customers — one that creates engagement, adds value, and differentiates their brand in the marketplace.
