With the myriad of ways that people now have to explore, purchase, and interact with brands —
the customer is in control. The challenge now is for marketers to engage customers in ways that create and add value. Every customer touch counts in determining how well you engage and retain your customers’ attention. Understanding the process is key to crafting experiences to effectively communicate the value of your product or service. At Design Energy, we’ll help you achieve success through custom crafted interaction and experience solutions designed to move your customers along the path to purchase.
Brand & Identity
Your brand is the essence of whom you are and the value you promise to deliver—each and every time someone encounters your company or your product. In order for your brand to be authentic, we build brands from the inside out. We start by gathering all of the background information you have (e.g. customer surveys, competitive research, messaging platforms). We augment that research as necessary to round out our perspectives on your business (e.g. interviews, focus groups, online surveys, one-on-one interviews with prospects, customers, employees, managers, and/or board members). Our brand process culminates with the delivery of brand assets that provide a touchpoint to guide strategic decisions; to serve as a guideline for how to behave and communicate, and to function as a platform for effective design that resonates with your audience.
BRAND
- Brand Strategy
- Brand Architecture
- Marketing Strategy & Planning
- Positioning & Messaging
- Brand Identity
- Brand Books & Guidelines
- Naming & Taglines
- Analytics & Research
COLLATERAL
Marketing & Sales Collateral
Ad & Direct Mail
Product Packaging
Annual Reports
Point-of-Sale Displays
Tradeshow & Events
Web & Mobile
Web design is synonymous with mobile. More users are accessing the web from their mobile devices now more than ever before. With any web creative effort, a mobile strategy must be considered and incorporated in order for your efforts to be far-reaching and effective. The most valued websites deliver relevant easy-to-navigate pathways that are people centric and intuitive—whether it’s by providing quality and valuable information, easy to find purchase solutions, or environments for socially connecting people of common issues and interests. At Design Energy, we work with you to carefully craft web and mobile solutions that gracefully move people to take the action(s) for which they came for.
WEB
- Corporate websites
- E-Commerce websites
- Product Launch & Campaign Microsites
- Content Management Systems (CMS)
- Email Blasts & Online Campaigns
MOBILE
- Mobile App Strategy
- Mobile App Marketing
- Mobile App Design
- Mobile App Development
- Marketing Apps
- Interactive Widgets
Experience & Interaction
Whether it’s designing the experience a person has throughout the use of a product or service, or designing a set of tools which enable a person to effectively use a product or service—we work with our clients to uncover the delta between perception and reality to create customized, personalized experiences that create engagement, add value, and promote brand differentiation. We work collaboratively with our clients to craft customer experiences that are grounded in an understanding of their audience/user goals, tasks, experiences, needs, and wants in order to create personalized and targeted customer journeys that balance users’ needs, business goals and technological capabilities.
- Experience & Interaction Design
- User Interface Design
- Ideation & Brainstorming Sessions
- Wireframing & Prototyping
- Persona Development & Task Modeling
- Customer Journeys & Scenarios
- User Research, Validation & Testing
Video & Motion
The medium is still the message. And no medium tells your story with greater impact than video—whether on your website, in a person-to-person meeting, as part of a tradeshow, booth, or at a large event. Video can be a powerful vehicle for grabbing audience attention and moving them to action. Our custom crafted video and motion graphics solutions can convey any and all aspects of your message—whether at the brand or the product level—in an engaging and effective way. As with any communications effort, our goal for every video is to create a positive emotional connection between your brand and your audience.
- Brand Videos
- Marketing Videos
- Product Videos
- Informational Videos
- Training Videos
- Tradeshow & Event Videos
- Video Books
- Corporate Presentations
Engagement Philosophy
Every client is unique, and the level of customer service Design Energy provides to a client is customized for each client’s specific needs. We’ve worked with companies of all shapes and sizes, and we’re skilled at navigating simple to complex communication environments to ensure that all parties involved are on the same page. We strategically guide our clients through the entire creative process, with the expectation of open, honest, and direct collaboration along the way.
Trust, integrity, and mutual respect are the hallmarks of our customer care.
