We are a multidisciplinary design firm dedicated to helping clients achieve memorable, true value customer interactions and experiences. We design personalized customer journeys that create engagement, add value, and differentiate your brand in the marketplace. Our metrics-based processes are driven by business objectives, customer desires and technical parameters. The Design Energy team brings over two decades of analytical and experiential understanding of the art and science of human interaction to the goal of securing new sales and achieving profitable outcomes.
Design Energy clients include such notables as > Microsoft, Boeing, Hewlett Packard, Philips Healthcare, Experience Music Project, Puget Sound Energy, Port of Seattle, Real Networks, Spring Wireless, Intermec Technologies, PopCap Games, WatchGuard Technologies, Cell Therapeutics, Sound Physicians and The Washington State Convention Center to name a few. Our projects have spanned the breadth of brand and identity, website design, UI and UX design, interaction and interactive design, advertising and email campaigns, video motion graphics, print collateral, and a host of other form factors.
Design Energy > Your Catalyst for Creative Impact™
Our Creative Team
The Design Energy team brings 20+ years of experience developing meaningful brand and marketing experiences. We are a dedicated team of creative professionals and innovators. Our combined experience and unique understanding of current technological tools, media, and internet systems enable us to push the envelope with your marketing and business efforts. Our integrated skill sets not only provide our clients’ with strategic, intelligent solutions; but have resulted in numerous industry awards and accolades. Our regular communication cycles, detailed organization, follow-through, and quality controls are second to none.
We’re innovators at heart, and we’re proud of the work we do.
Our Creative Process
Define
This is the information-gathering phase where we learn everything we can about your project, your company, audience, specifications, requirements, and schedules. We pinpoint your objectives and expectations and understand how you will measure the success of our efforts.
Activities may include:
- Review of project brief, requirements, and deadlines
- Explore existing background information (e.g. surveys, competitive research)
- Create project schedule, refine creative processes
- Interviews with key internal stakeholders, and/or external audiences
- Dive deeper into current strategies, offerings, and future plans
- Uncover assumptions for internal or external validation
- Conduct competitive analysis to determine best practices
- Additional research if needed (e.g. focus groups, online surveys, contextual research)
Develop
Once we have learned and gathered as much information we can about you, we begin figuring out how everything will fit together (e.g. features, functions, behavior).
Activities may include:
- Conduct internal and/or external ideation workshops
- Develop customer experience maps
- Create persona profiles as user representations
- Explore, create, and analyze user journeys
- Develop information and/or site architectures
- Create wireframes and/or prototypes
- Validation & testing throughout this phase
Design
This is where the fun really begins. We lead our clients through the entire creative process from preliminary design, semi-final design, final design, and fully executed deliverables.
Activities may include:
- Development of preliminary designs, semi-final designs, and final designs
- Validation and testing at specific design stages
- Client reviews and approvals throughout process
- Generally 2-3 change periods included at scheduled intervals
- Validation & testing throughout this phase
Deliver
This is where you determine whether or not the design achieves the desired effect or experience with your targeted audience and users.
Activities may include:
- Final designs delivered and confirmed
- Client follow-up discussions at scheduled intervals
Our Values
At Design Energy, we believe that businesses don’t do business with businesses—people do business with people. As such, we work in an open and collaborative partnership with clients who are responsible, who value our contribution, and who view us as long-term members of their team. We always act with integrity regarding work and ethical standards and practices. We’re passionate about our work, and committed to our individual and team accountability.
What we say—we do. What we promise—we deliver.
